On the ground controlled by gravity, we naturally drawn to tender and cushiony feeling. The way men slept on the straw-covered ground in prehistoric ages has continued on to the present day, to the way we make comfortable sofas with tender animal hides, cushiony sponges, and elastic springs.


But it is also true that too much time and natural resources are being wasted for the satisfaction of our senses and needs. For this reason, TENDERATE also focuses on finding the smartest solutions for effective saving.

The name, a combination of 'tenderness' and 'moderate', means that we focus on physical properties of objects from the user’s perspective.

TENDERATE is a material brand of a novel concept, suggesting materials that are based on TPE new materials, with most moderate elasticity and texture suitable for situations and uses.

TENDERATE offers the most moderate materials for users in consideration of situations and purposes where products are to be used. Good materials which TENDERATE aims at are not the extremely functional ones that break away from the context of daily life, but the ones that go along with everyday goods.


Finding the most appropriate materials through observations of moments around us, and helping people lead a more tender and comfortable life style. This is TENDERATE’s definition of ‘Soft Solutions.’



Each season, TENDERATE develops new compound recipes based on TPE materials. Recipes are categorized into a wide range of phases to control stage by stage the touch of materials that contact with the skin, as well as comprehensive repelling power and shock absorption required for different situations.

This specialized analysis process creates sensuous experiences exactly the way consumers want, and this is TENDERATE’s exclusive technique which brings out pleasant connection between products and users.


TPE(thermoplastic elastomers) are polymeric materials that become pliable when heat is applied, but have a property of rubber elastomers in a solid state at room temperature. Specific qualities of compounds can be controlled at various levels depending on blending methods, and they can be molded through any conventional plastic processes including injection and compression moldings. With lower specific gravity than that of rubbers, TPE are light and soft, and their quality control is easy. TPE are base materials of a new concept, which enable easy design of products with both hard and soft properties through injection molding.


Tenderate is a high performance compound that consists of TPE(technical thermoplastic elastomers) and functional additives specially designed and engineered for expanded foam application. By the novel process of injection-molded expansion, Tenderate transforms into designed shapes inside the mold through precise control to deliver final expanded form that carries the mechanically engineered properties and intended finish.









Compounding method includes both internal Banbury type mixers feeding a pelletizing line, and twin screw compounding extruders. Good dispersion is essential in achieving high quality product with uniform cell structure. Crosslinker and blowing agent may be compounded together or stay as separate mixes






After the mixture of raw materials and chemical additives, they are moved over to the kneading machine and kneaded under high temperature inside the chamber. After this process, they are taken over to the rolling machine.






The primarily finished copolymer is then moved over to the preheated rolling machine to be blended. To make the mixing of raw materials to be evenly balanced, they are flipped over three times and are put through rolling machines with different sized pins. The complete mix is then moved to the pellet manufacturing process.






Prior to be used in the Injection Molded Foam process, the mix from extruder goes through a cooling process then pelletized into small granules size less than 3mm then stored in separate labeled packages.











Compounded granules are processed into final product by Injection Molded Foaming process. To achieve the desired finish and include the engineered mechanical properties, injection process conditions have to be carefully optimized when controlling Crosslinking initiation and foaming gas evolution temperature, preventing any unwanted internal stress during expansion process.






Injector melts down the compounded granules then delivers the molten mixture into a mold cavity at optimized pressure, temperature and time. After preset curing conditions, crosslinking is completed and gas evolution starts. With depressurization and opening of the mold, expanded foam part is then demolded. Part stabilization process follows for quality control.


  • Tenderate is a high performance compound that consists of TPE(technical thermoplastic elastomers) and functional additives specially designed and engineered for expanded foam application. By the novel process of injection-molded expansion, Tenderate transforms into designed shapes inside the mold through precise control to deliver final expanded form that carries the mechanically engineered properties and intended finish.








    After the mixture of raw materials and chemical additives, they are moved over to the kneading machine and kneaded under high temperature inside the chamber. After this process, they are taken over to the rolling machine.


    The primarily finished copolymer is then moved over to the preheated rolling machine to be blended. To make the mixing of raw materials to be evenly balanced, they are flipped over three times and are put through rolling machines with different sized pins. The complete mix is then moved to the pellet manufacturing process.


    The primarily finished dough is then moved over to to the preheated rolling machine to be blended. To make the mixing of raw materials to be evenly balanced, they are flipped over three times and are put through rolling machines with different sized pins. The complete mix is then moved to the pallet manufacturing process.


    Prior to be used in the Injection Molded Foam process, the mix from extruder goes through a cooling process then pelletized into small granules size less than 3mm then stored in separate labeled packages.








    Compounded granules are processed into final product by Injection Molded Foaming process. To achieve the desired finish and include the engineered mechanical properties, injection process conditions have to be carefully optimized when controlling Crosslinking initiation and foaming gas evolution temperature, preventing any unwanted internal stress during expansion process.


    Injector melts down the compounded granules then delivers the molten mixture into a mold cavity at optimized pressure, temperature and time. After preset curing conditions, crosslinking is completed and gas evolution starts. With depressurization and opening of the mold, expanded foam part is then demolded. Part stabilization process follows for quality control.

TENDERATE’s development of materials begins from analysis of behavioral patterns in our daily life. People’s situations during a day are classified into mainly four types: walking, standing, sitting, or lying down.

The moments of movement, and the moment of staying. TENDERATE offers “MOVE” and “STAY”, a lineup of novel materials on the basis of these two patterns.






Shoes were born to protect people’s feet. They were first made by fabric or leather materials which are easy to handle, then rubber outsoles with comfortable grip started to be used to prevent slipping. Highly functional outsoles were also introduced to provide more effective support for different situations and movements.

TENDERATE MOVE is a lineup of materials for shoes, which is proper for movements, dynamic behaviors such as walking and running. The product’s weight has been reduced significantly, and elasticity and grip have been adjusted into various levels, so we can choose the exact materials that offer the experiences we want to deliver to the users in accordance with their uses of shoes.




  • The material’s shock absorption is excellent, which makes it suitable for the heels, the first parts to touch the ground, and for fitness shoes.






  • With its remarkable resilience, the material is appropriate for the outsole below the balls of the feet and for basketball shoes and well-performing running shoes.






  • With a moderate level of both shock absorption and resilience functions, the material is proper for midsoles, walking boots, and casual shoes.






  • Along with general properties of other materials and low-density, it fits for ultra light products such as marathon and running shoes.








People want to feel warmth and tenderness by spreading a carpet or mat on a cold and hard floor. To sit more comfortably on a stiff chair, they sometimes wrap the frames with leather or put soft cushions. 

TENDERATE STAY is a lineup of materials for lifestyle goods, developed from out static behaviors such as sitting and lying down. These materials are applicable to all goods which consist space, such as flooring, mats, furniture, and accessories, and they enable us to finish a complete product without having to combine them  with other types of materials. And it allows you to experience varying degrees of resilience and texture most suitable for each use.




  • This material offers outstanding function of shock absorption, which makes it appropriate for baby mats, flooring materials, cushions, and safety guards.






  • Excellent resilience of this material is appropriate for children mats and flooring materials.






  • The material has a moderate level of both shock absorption and resilience functions, and it is proper for a wide range of pet products and for cushioning parts for furniture including chairs, sofas, and stools.






  • Along with general properties of other materials and low-density, it is suitable for children toys and diverse port able goods.





8-48, Bunseong-ro 727beon-gil, Gimhae-si,
Gyeongsangnam-do, Republic of Korea

P : + 82-55-327-9611
F : + 82-55-327-9616
M : info@tenderate.net